Wild Rift Arabia Launch - UA Ads

To launch Wild Rift in the MENA region, we created a series of videos to highlight just what it means to be a Wild Rift player.

I worked with the content manager and the brand manager to develop the scripts for the three videos that would mark the launch of Wild Rift in the MENA region.

We used common trends at the time to create narratives that would be both entertaining and relatable to the viewer, and employed a humorous twist at the end of every video. Stranded in particular found relevance among non-Arab audience as well.

YEAR

ROLE

POSITION

PROJECT

2021

Project Collaborator

Senior Copywriter

Wild Rift Arabia Launch

Stranded

We took the deserted island scenario to a whole new level and gave a new meaning to the word - gaming addict.

Lessons from the Rift

As we were still coming fresh out of COVID, we wanted to utilise the concept of Zoom classes and the various tactics people used to skip class… including the person you least expected.

Make Your Mama Proud

We positioned this video on Mother’s Day, and had fun with the all-too familiar activity of mothers trying to one up each other using their kids’ achievements.