For the official launch of Wild Rift in the MENA region, we took over a whole production street and branded everything in sight with in-game references. There were many easter eggs littered throughout the video and we challenged the community to find them all.

The goal was primarily to get people to try the game, encourage the viewers to build a team of five players, each with a different role, and show that anyone could play Wild Rift, including your friendly neighbourhood grandma.