To celebrate the launch of Pearl, an in-game map based in Portugal, we wanted to utilise a piece of Portuguese history - the azulejos - to highlight the beauty of the map and draw attention to its origins.

We worked with the vendor on the design of the four different tiles, each unique in its representation of a certain agent, and capturing content around the creation process and beauty shots of each tile. The added layer here was of course the AR element, where the designs themselves would trigger a reaction when scanned with the phone.

We produced a limited amount of this collection and had it shipped to various influencers around the world.