The launch of servers in the Middle East with Arabic localisation has been at the top of the list of requests from players in the region since the Dubai office opened in 2019, and we were finally delivering the dream.

We worked on a cinematic that alluded to the fact that players felt shackled by their limitations, and incorporated Arabic motifs across the pillars and throughout the video, ending it with the announcement that the server would be arriving in 2024. The cinematic achieved the desired effect, raising hype and awareness around the server, and building anticipation for what was yet to come.