The Middle East server was coming to the region, and it was coming fast. We wanted to educate the players around the specifics of the server, how to transfer to it, and what rewards they could earn in the process, and we wanted to do so in a format that they can easily digest and enjoy… because let’s face it, nobody is going to sit and read a long article.

The result was a fun animated video featuring two of our very own Rioters from the MENA office - with their VO performances - explaining to our player, Salem, everything he should expect from the Middle East server.

The video performed very well, generating one of the highest numbers of views on the League of Legends Arabia channel, even without any paid media, and resulting in increased awareness and positive sentiment.