Harbor 3D Billboard
For the launch of the agent known as Harbor in VALORANT, we wanted to make a splash. Quite literally so. Building on the agent’s water-based abilities, we took over two digital billboards in a popular spot in JBR, and transformed them into a 3D visual feast.
My work on this billboard involved briefing the vendor agency and collaborating with them on the idea and design of the billboard, ensuring that the elements all remain on brand and true to the character of Harbor, and providing constant feedback from ideation until the final delivery date.
I also coordinated with the vendor to capture the footage, produce the final video and develop a content plan to roll it out on our social channels and have it amplified by other Riot Games channels globally.
YEAR
ROLE
POSITION
PROJECT
2022
Creative Producer
Content Manager
Harbor Launch
