With the 2022 World Cup holding such a unique position for the region given its location being in Qatar, we wanted to capitalise on the moment and highlight Wild Rift as the perfect game to play in the half time period of each match. Just like every football match has an MVP, Wild Rift has its own MVPs too.

We created a campaign around the in-game MVP title, and challenged players to earn as many titles as they can for the duration of the World Cup, for a chance to climb to the top of the leaderboard and earn a bunch of rewards. The campaign created a lot of engagement around the game, and remains one of the most successful ones launched in the region since the game dropped in 2020.