As part of a global campaign celebrating agents from all over the world, the MENA region was tasked with paying homage to Cypher, the only Arab agent in the game.

We worked with our vendor to bring to life the chess set Cypher was seen using in the main episode cinematic, and created a social plan that highlighted the agent’s tactical nature, and culminated with Cypher sending the set to one of the biggest gaming influencers, Pokimane, who also shares Cypher’s Moroccan heritage. Pokimane opened the gift live on stream, and thanked the MENA team - and Cypher, of course - for the gift.